Sidz Designz is a black-owned, handmade, and customized jewelry business. The business idea
started with a windchime. Sidra Browning the owner was involved in a head-on
collision in 2010 with her 2 daughters. A 17-year-old girl merged over into her
lane and hit them head-on. Sidra was the passenger and sustained majority of
the injuries. A ruptured intestine dislocated her arm and a shattered pelvis
left her bed-bound for a year. She had to learn how to walk all over again. The
journey was not easy she had to go through multiple surgeries and months of
therapy.
With the love and support surrounding Sid, she found purpose during her recovery. Her oldest daughter brought home a colorful windchime from her dorm room, that she found no purpose in because it was so tangled. Sidra put it to use by cutting the strings and using the colorful pallets to make earrings. As a beacon of light in the nursing home. She passed out earrings to the nursing home staff and residents. The earrings became such a hit! Her youngest daughter suggested that she sell the earrings.
As a result of the injuries sustained in the accident, she was unable to work. Sid took up her daughters’ advice and decided to make it her business by designing jewelry. Her Aunt Mary became her 1st customer. Sidra was given the nickname “Sid” by her cousin Sophia. She entitled the business “Sidz Designz.”
What started as a blessing to others turned out to be a blessing for Sid.